Data can provide some evidence for the need for this war. According to the "2020 China Online Audio Industry Research Report" released by iiMedia Research, the number of online audio users in 2019 was 490 million, an increase of 14.0% compared with 2018. It is expected that the number of users will reach 540 million by 2020. Long special database audio, represented by audiobooks, podcasts, etc., is more likely to be favored by users. At the same time, QuestMobile data shows that as of June 2020.
The average monthly usage time of online audio users was 600 minutes, a year-on-year increase of 75.4%. Another aspect of the expanding user base is the expansion of the market size. The above report also shows that the market size of online audio in 2020 will increase by 55.1% year-on-year to 17.58 billion yuan, and this figure special database is expected to reach 54.31 billion yuan in 2022. The trend of Internet giants shows the intensity of this war from the side. In addition to the continuous efforts of online audio veterans Himalaya, Litchi and Dragonfly FM, since 2020.
Giants such as ByteDance, NetEase and Tencent have also launched online audio products one after another. It is an undeniable fact that the user group of the "ear economy" is still increasing, and the market size is also expanding rapidly. This field has been regarded as a new business growth point by the giants. HeDingting FM has been special database deeply involved in the industry for many years, but it still does not have hematopoietic function and can only survive by relying on blood supply from the capital market. On the one hand, it is necessary to snatch hard.