Amazon ranks seller performance in a number of ways, the most important of which is your seller rating. It's what customers say about how you feel as a seller and the service you offer them. If you want to generate sales and win a share of the elusive Buy Box, then you should know and pay close attention to this. Your Amazon Seller Ratings range from 0-100, with 0 being the absolute worst and 100 being perfect. Expect seller ratings to be over 95%, ideally over 98%. Good feedback from Amazon sellers Amazon Seller Ratings Explained For each order, Amazon scores your performance based on the following metrics: Shipping time: The shipping time you advertise for your item should reflect reality. Seller Cancellation: If a buyer places an order and you cancel it, you will lose points. Chargeback: This is when a buyer contacts their credit card company to cover a disputed or fraudulent transaction. Customer inquiries: The longer you wait to answer customer questions, the more likely you are to lose points; your goal should be to respond to all customer inquiries within 24 hours. Feedback: If you keep getting negative reviews, your seller rating will suffer. (Read on to learn how to avoid negative feedback.) A-to-Z Claims: When a buyer feels none of the above is to their liking, they can file an A-to-Z claim so Amazon can investigate their issue.
Amazon knows it takes an appropriate time frame to properly value you as a seller, so they look at all orders from the past 365 days. For example, you assign a score to each individual order, then aggregate all scores for all orders in the past 365 days and divide by the number of orders. If you are "Not rated yet" it means you have zero orders in the last 365 days. Not all gradable regions have the same weight. A-to-Z claims are penalized more heavily than late shipments because the market sees it as a more serious problem. Also, the performance of recent orders is more important than in the past. You can earn bonus points (up to 10 per order) when you exceed expectations. To receive bonus points, an order must meet all of the following conditions: Order Quality Score does not list any events Order shipped with a valid tracking number Delivered within 3 working days after ordering Orders delivered before the promised minimum arrival date industry mailing list will not result in refunds or concessions Why is Amazon Seller Rating Important? If you have a high seller rating, you will undoubtedly have a better relationship with Amazon and its customers. High ratings can also help you stay ahead of current and potential competition. Even a few negative reviews can adversely affect your sales and Buy Box opportunities. Since 82% of sales on Amazon go through the Buy Box, anything that affects your chances of winning share is a big deal. Amazon considers sellers with better seller ratings to be more reliable, so its algorithm favors them. Even if you miss the Buy Box and end up on the "Other Sellers" list, a high seller rating provides potential buyers with social proof that you're a reliable seller. Your seller rating is also one of the performance metrics Amazon looks at before deciding to suspend a seller. 5 Tips to Improve Your Amazon Seller Rating 1. Determine what it means Before you start getting great feedback, you have to understand how to get there.
This includes being 100% honest about product specifications and responding to customers in a timely manner. 2. Quickly answer questions and resolve concerns There are no days off for customer questions on Amazon. Online marketplaces make customer satisfaction their number one priority, and that extends to every seller. This doesn't mean you have to respond to emails at 3:00 AM, but your goal should be to respond to everything within 24 hours. 3. Ask how are you doing Customers are more likely to leave unsolicited feedback if the experience is negative rather than positive. This is because people expect every experience to be at least uneventful; when things go bad, they feel compelled to speak up and warn others. For buyers who are likely to leave positive feedback, you may want to proactively ask them to leave a review. If you want to be proactive and very attentive, send them an email before asking for feedback so you have a chance to fix any issues they may have. 4. Understand Amazon’s Guidelines Getting negative feedback is an inevitable part of selling online. When it happens, don't ignore it. Instead, check that the feedback complies with Amazon's guidelines. If not, send a quick message to Amazon asking for it to be removed.